Higgsfield Burned $10M Before Finding Its Breakthrough

Higgsfield spent more than $10 million of its $16 million seed funding before finding a product that could work. Alex Mashrabov, CEO of Higgsfield explains how the company spent over a year searching for the right product, leaving them with less than $6 million and what felt like one final attempt. After speaking with eight creative directors, the team discovered a major problem in AI video: camera control. Alex explains why camera control is critical for storytelling and how solving that bott